This past weekend Gap and Pantone opened up a pop-up shop on 5th Ave in the company’s ‘concept store’ space. Combining the popularity of Gap’s iconic t-shirts and the power of the worldwide color authority’s energetic shades, Gap and Pantone has announced the opening of a color-filled t-shirt shop in Gap’s rotating concept venue adjacent to its flagship store at 54th and 5th Ave. The Gap & Pantone T-Shop will be open today through Sunday, Feb. 8. The shop will feature a full palette of Gap tees from Gap’s upcoming spring collection in true PANTONE Colors, including a limited-edition tee in Mimosa, Pantone’s color of the year for 2009, available only at the Gap & Pantone T-Shop.
“We wanted to create an explosion of color and bring some warmth and optimism to our customers,” said Patrick Robinson, executive vice president of design for Gap Adult and gapbody. “Mixing Pantone’s vibrant colors with Gap’s signature t-shirts gives everyone an opportunity to find the perfect tee they can mix and match for their own personal style.”
Alongside Gap men’s crewneck [$18] and women’s v-neck [$18.50] t-shirts, the shop will feature a display of PANTONE UNIVERSE(TM) items, including a collection of color-themed stationery, office supplies, books and accessories. Items can be purchased at www.pantone.com.
Pantone, an X-Rite company (NASDAQ: XRIT), is the global authority on color and provides professional color standards for the design industries. Each year, Pantone selects a “color of the year.” 2009′s color is PANTONE 14-0848 Mimosa, a warm, engaging yellow that Gap will spotlight with exclusive Mimosa tees available for purchase at the Gap & Pantone T-Shop. The Mimosa tee is available in limited quantities as a men’s crewneck [$18] and women’s v-neck [$18.50]. Mimosa is also one of the 3,000 colors available in Pantone’s line of superior-quality, eco-friendly paint.
“We are thrilled to be working with Gap to bring PANTONE Colors to life in such an accessible way,” said Lisa Herbert, executive vice president of Pantone’s fashion, home and consumer division. “We recently selected Mimosa as the 2009 color of the year because yellow, more than any other color, best expresses hope and reassurance. During this time of economic uncertainty and change, we are excited to bring optimism and joy to consumers by offering products in this imaginative color at the Gap & Pantone T-Shop.”
Details about Gap & Pantone T-Shop:
WHEN: Friday, Jan. 9 through Sunday, Feb. 8, 2009
Store Hours: Monday – Saturday: 10:00 a.m. – 9:00 p.m. | Sunday: 11:00 a.m. – 7:00 p.m.