Like the artist and designer who inspired the new collection, Louis Vuitton is heading downtown for its new Stephen Sprouse collection. This week, the company’s boutique on SoHo’s Greene Street will be transformed into a Sprouse destination in time for the collection’s arrival.  “SoHo is a special place for the entire launch of the Sprouse collection,” said Daniel Lalonde, Louis Vuitton North America president and chief executive officer. “It’s in the proximity of where Stephen Sprouse hung out, so we are going to give the entire store a Stephen Sprouse feel. It will have a lot of reminders of Stephen Sprouse. We will be giving it a new identity.”

[Louis Vuitton Sprouse Collection]

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